OmniReplay is a white label mobile application that integrates immersive (AR/VR/360) sports content with traditional media. Consumers pair immersive content on mobile devices with media being viewed on broadcast, cable and live streams as a value added instant replay option. This allows enthusiasts to watch as if they were in the middle of the action without disconnecting from their friends around them. Content providers, broadcasters and advertisers are provided with an easy to use comprehensive suite of tools to manage, integrate and produce immersive content. Content that generates high user engagement and great advertising opportunity by attracting traditional set top viewers to the more directed and monetizable mobile experience.