A dynamic, optimistic and ambitious entrepreneurial spirit drives the Maatouk identity, "Maatouk 1960". The brand's personality is very much innovative yet authentic and true to its origins. Maatouk 1960 has always aimed to stand out from the rest, whether that differentiation is born from the diverse range of products that Maatouk Factories offer or down to the fresh, innovative and recently revamped packaging. The excellence that has always been on the side of every package is now identifiable from the outside.