Pharma Trax is a project of Zauq Group which has significant presence in Pakistan and Middle East through its subsidiaries and cater to innovative solutions for Oil and Gas, FMCG, Pharmaceutical, Food, Dairy, Garments and Textile industries. Pharma Trax team is backed by decades of experience in Variable Data Printing, Industrial automation, RFID and System integration. We, at Pharma Trax have integrated Variable data printing, RFID, Vision systems, Scanners, Cameras, Mobile computing and Cloud platforms with an aim to develop a dynamic solution that covers all steps of manufacturing and supply chain. We focus on providing one stop solution to Track and Trace all units of a finished product on Batch level, Primary Packaging level, Secondary Packaging level and Tertiary Packaging level; providing end to end traceability. This solution is specifically designed to support pharmaceutical and food industries, keeping in mind vulnerability and sensitive nature of product of both industries. Globally, almost every state has started to recognize the importance of pure, healthy, shelf products, especially in a developing country like Pakistan, there is a dire need to have a system that gives reliable and comprehensive information on all units combined in making of a finished product. Our solutions are modular and customizable and can address problems like recall management, product uniqueness, genuine product assurance, sales territory management, sales campaigns, product usage tracking.