Cycling is one of the fastest growing forms of commute around the world, and cycles (+accessories) is projected to be a USD 60 Billion industry by 2020. However, cycling suffers from one universal problem – lack of safety. Solving this problem is important for existing cyclists, but is also an important factor in attracting a wider population to adopt cycling as their primary form of commute. We are determined to solve this problem and make cycling safer globally through a portfolio of products, the first of which is Aster (www.iwearlumos.com).