MERIKA creates turn-key solutions for entering the European markets for premium food, beverage and lifestyle brands. Our core London team combines strategic planning and local market knowledge while our trusted European partners provide on-the-ground operational support. We provide our clients with responsible and intelligent solutions creating sustainable growth while protecting the integrity of your brand and the people behind it. Brand guardianship is at the heart of what we do. Founded in 2002 by Erik Bruun Bindslev, an entrepreneur and a creative layered with decade-long, solid commercial experience. Always applying my knowledge of global trends and consumers to brand building – though retail, foodservice and concepts. The business consulting approach can be described as creative yet pragmatic bridging the multi-disciplinary and multi-stakeholder expertise with my ability to innovate the brand building efforts for my clients. Projects MERIKA built the Duchy Originals brand around the world by using alternative distribution and promotion models e.g. being the first to place a premium, sustainable food brand in non-food outlets such as Collette in Paris or Lane Crawford Home in Hong Kong. For Daylesford, the vision was to create a global café brand linked to local supplier stories was implemented in Seoul, Tokyo and Munch though a franchise model which I designed. The Linda McCartney brand provided the opportunity to reposition a legacy brand in the 21st Century which though ‘Meat Free Monday’ and other initiatives which increased sales from £4M to £40M under MERIKA's management. As the visionary behind Wyse Organic in NY, the company links organic farms with consumers though convenient, sous-vide packed frozen meals. Most recently we have helped create and implement growth plans for the European market place. MERIKA helped create brands like Rebel Kitchen, Karma Cola and Plenish Cold Press Juices and current projects include pan-European business strategy for Family legacy brand Guittard Chocolate of San Fransisco. Past US clients have included Scharffenberger Chocolate Maker and NUMI Organic Tea.