BlueYield is a "direct-to-consumer" auto finance lending exchange, delivering exceptional value to our affinity partners, consumers, lenders and lead sources. The company deploys proprietary technology, sophisticated processes and high-touch service to create a unique experience for consumers seeking an alternative to dealer-sourced financing. BlueYield's advanced technical capability combined with a national network of established lenders creates an efficient platform for marrying the automotive finance needs of borrowers with the financial resources of lenders. BlueYield is proud to be the leading provider of automotive financial services to prestigious companies such as AAA, Hertz, BankRate, LendingTree and many others.