ProMark was created in 2008 with the needs of the dealer above the needs of a single F&I provider in mind. Although there are many similarities in consumers and how and what they buy, there are substantial differences in the goals, personalities and corporate cultures of the individual dealer. This core value led ProMark to offer a different approach to F&I Training, Income Development, and Product Management: 1) Leave the “one size fits all” approach to sales and F&I development and create dealership improvement plans that reflect the individual dealer, what that dealer wants to accomplish and the legacy they would like to leave behind. 2) Offer cutting-edge products by consistently going to the national product market to seek out best-in-class providers that have proven track records of success in their areas of specialization, all the while, researching new products in the market to replace underperforming offerings at the dealership. 3) Create an individual relationship with each dealer client that is based on trust, exceeding expectations, candor in all things, and an unwavering commitment to improving profits while protecting reputations. Our Dealer-First Approach At ProMark F&I Services, our success is only measured by the success of our dealers and the strength and stability of our relationships with them.