Softprofiles.com is a cloud computing company that transforms higher education institutions with a new social engagement platform. The platform provides institutions with dynamic and powerful tools that allow for the effective and efficient management of all aspects of student life cycle, improve student recruitment and admissions processes, and for a comprehensive approach to student retention and managing the data needs relating to a school’s students. Softprofiles.com turns personnel at partnering institutions into data savvy decision-makers who leverage the power of cloud computing, mobile technology, and social media to achieve recruitment goals, increase student outcomes and graduation rates, and decrease drop out and transfer rates.