Born from a passion for history and great design, Analog/Shift exists to bring an authentic and trustworthy experience for today’s timepiece enthusiasts. Hearkening back to an era when raw value was respected and a firm handshake was unflappable, we push against the onslaught of disposable commodities and the so-called ‘luxury,' embracing instead products that are truly timeless. Our mission is to not only to preserve the stories and horological treasures of the past, but also to re-inspire the values of the generation that created them.