Peter Cook leads Human Dynamics and The Academy of Rock, a creativity and innovation management consultancy. Business and Organisation Development, Training and Coaching plus Keynotes which blend leading ideas on business with the power of music, be it rock, jazz or classical. Peter delivers conference keynotes and masterclasses to some of the woirld’s top businesses, including Johnson and Johnson, Electronic Arts, Pfizer, Laing O’Rourke, BP, GSK, Roche, The UN and Imperial College London. Guest Professor at Hult International Business School Author of 8 books, including "Sex, Leadership and Rock’n’Roll"and "The Music of Business", acclaimed by Professor Charles Handy, Harvey Goldsmith and Tom Peters. Peter appears on BBC TV / Radio, Bloomberg TV, The FT, Independent et al. He has an award for his work from Sir Richard Branson. Peter has followed three concurrent passions over 30 years: science; business and music: • Leading innovative Pharmaceutical Product Research and Development teams to bring multi-million dollar life-saving drugs safely to the market including the first treatment for AIDS • Trouble-shooting businesses and starting up factories around the world • Internal business, organisation development and change consultancy • Writing and tutoring for Business Schools at MBA level for blue chips • Writing and performing music Peter is an MBA, Chartered Chemist, Chartered Marketer, FCIPD and an NLP Old Master. He is also an accomplished rock, pop and jazz musician, having performed alongside Bernie Tormé, John Otway, Wilko Johnson, The Fall and Patti Russo, Meatloaf’s long term singing partner and performer with Queen and Cher. Peter's talks can be accompanied by a roster of class A rock stars and session musicians, with pedigrees performing with Roger Waters, Mike Oldfield, Ozzy Osbourne, Ian Gillan, The Doctors of Madness, The Damned, Queen, Meatloaf, Anastasia etc.