“I am convinced that curating a memorable customer experience, with a passion for detail, is equal to quality coffee itself.” - Benny Leung, Co-Founder & CEO We are NOC “En-O-See”. Founded on the slopes of Graham Street in Soho, Hong Kong in 2015, we started our journey because we wanted to curate not only coffee, but also food and environments of substance. Hence, NOC (Not Only Coffee). We are guided by our north star: CURATION. From product consistency and innovation through to spaces and service, our brand essence distills down to this single-minded proposition; acting as a springboard for how NOC will exist and evolve over time. We gather curators of quality who strive to present the most elevated coffee experience in Hong Kong and the region. In-house roasted specialty beans, healthy eating, minimalist spaces that bring calm to chaos, and substance in simplicity, these are all meticulously curated to form a sublime and holistic experience.