The company was established in 1983. During its early stages the firm focused on the construction of gas stations. Over time the company expanded its operations into other areas such as real estate, tourism, and date production. The company’s most remarkable accomplishments include the development of two cities in Saudi Arabia and the construction of infrastructure in Yanbu. Company executives hope to build and maintain a creative team that exceeds the expectations of the customers. The company is committed to becoming a world-class real estate developer while building the same reputation in several other industries such as the date production industry and entertainment/edutainment sector. It seeks to provide the best working environment for its employees and maximize the wealth of stakeholders. It operates under the principle of providing customers with affordable and innovative solutions. It will differentiate its services and focus on matching customers’ needs to achieve that goal. In addition, it will improve the capabilities of the employees by providing training.