Established in 2012, Boise Idaho based Telic are makers of comfort recovery footwear with award-winning Novalon Eco™ footstrike technology. Created by athletes for optimal recovery after sports, (and also to help prevent injury) the brand's mission is to help all people find and live their best purpose. Soft, supportive, lightweight and arch-fit adaptive, Telic wearers say they've "never felt anything like this." Telic’s Novalon Eco™ recovery footstrike uniquely combines lightweight stability with pillow-soft orthotic-grade arch support. Novalon Eco™ footstrike technology is made earth-friendly with 30% recycled materials, now in all of the brand's sandals as well as in the midsoles and outsoles of their regular athletic footwear.  Voted "best comfort shoe" by New York Times readers, Telic footwear is doctor recommended, athlete approved, and sold in over 30 countries worldwide.