Product, Design & Content. At the end of the day we are two guys who worked in the industry for over combined 30 years and want to shake up the establishment with fair production, being consumer transparent & focussing on stand out quality. We grew up watching Pharrell create Billionaire Boys Club, seeing Kanye fail with Pastelle, following Ronnie Fieg’s success story with KITH, Chris Stamp’s STAMPDLA setting bars in content creation and witnessing how Teddy Santis & Jerry Lorenzo shape today’s so called streetwear. With LOLA we want to carry on this kind of fascination for quality to our consumers & the new generation, by doing our maximum to ensure luxury level production