Seköni Original was born from an identified gap in the watch industry - the lack of a product that sat perfectly in the overlap between design, quality and price. Whilst existing watches possessed at least one or more of those three key qualities, it is evident that the rest of the qualities would pale in comparison. We knew in starting Seköni Original that we would not settle until achieving that very overlap. Watches. The trusty companion that helps us tell time and elevate our outfits. More vitally, we would argue that a watch serves a third role - forming an emotional connection with each individual, inspiring us to take action and make the most of this finite countdown we call life. Seköni Original’s first design, named “Tidal Moonphase” was inspired by Horology - the art of timekeeping. One of the key elements include the Moonphase, which acts as a visual representation of the passage of time. It is easy to get lost in the daily routine of our fast-paced lives, as days slip by and we look back in hindsight - pondering over the lost time. With Seköni Original, we’re here to inspire. To inspire people to invest their time, and not mindlessly waste it. To inspire the conscious act of making the most out of every tick. And, to inspire the renewed appreciation of time - that every new day is a chance to reinvent. If you like what we do and want to join our expanding team, we have open product design and marketing roles. Drop us an email for a chat. Email: contact@sekonioriginal.com