Sterling Cruise is a highly diversified investment group established in 2014 and currently operating its businesses in Central & Eastern Europe. Investing across a wide range of industries, the main focus of Sterling Cruise is in sectors that include F&B, urban hospitality, food industries, retail and real estate. On top of these investments, with its international and local brands, Sterling Cruise aims to uplift the lives of the people it connects and interacts with through various sectors while creating full-sensory experiences that go beyond the expected.