Change is more than ever a constant part of our life and often a cause of stress. With today’s technology and the rise of the sharing economy, ease of access and instant gratification are now the new paradigm ! Today’s digital transformation is enabling us to be customer-centric, allowing us to rethink, disrupt business models, develop complementary profit centers in order to increase the long-term value of your company. So whether or not, you are performing well on your market, a step aside to analyze your microenvironment, develop a deep understanding of what your consumers want and anticipate change might be the right thing to do to protect and grow the value of your company.