Founded in 2013 and acquired by Dynata in 2021 -- 0ptimus Analytics is a data science and technology company singularly focused on transforming data-driven insights on how people think, feel and act into predictive models and people-based audiences for activation at scale. At 0ptimus, we help clients increase sales and profitability by converting their proprietary customer intelligence data and consumer insight into bespoke, scaled, people-based audiences. Our clients own the bespoke audiences we build for them, and activate them whenever, wherever, as often as they like.