Launching in early 2017, Miro analyzes photos & videos from a variety of sports (baseball, lacrosse, running, basketball, etc.). Combining deep learning, computer vision, scalable cloud infrastructure & ElasticSearch, Miro is the fastest, most-accurate athlete identification technology available. Used by more than 750 events in Asia, Europe & North America, Miro has analyzed over 10M athletes. For Brands & Retailers Miro isolates the gear being used by athletes, identifies the brand, and links it to demographic information to provide one-of-a-kind insights. Visit miro.io to download our most recent North America shoe brand report.