The Bulgarian Public Relations Association was established in 1996 and it is the first Bulgarian professional association in the sphere of PR. As a voluntary, non-profit professional organization of specialists in the field of public relations and marketing communications, it unites specialists who practise and teach in these spheres. Among the purposes of the organization whose range deepens through the years, are to work for: building and unfolding of the professional connections among the academic education and the practice; confirmation of moral and high professional standards in the PR practice; making popular contemporary educational, research and practical achievements in the field of social communication; building and development of informational net among professionals in the country and abroad.