Xtreme Media Inc is a full service multicultural advertising agency. Our mission is to go beyond then expected and deliver more than our clients desire. Our teamwork, creativity and expertise combined with a focused planning are traits. We believe building long-term relationships rather than doing single, quick-turnaround projects. That’s how we plan to grow. By Media Planning, the marketers determine when, where, and how often they will run an advertisement in order to maximize engagements and ROI. The media plan might split advertising spend and resources between various mediums such as broadcast, print, outdoor, digital. In today’s competitive market place, marketers need to serve consumers with the right message, at the right time, on the right medium in order to see engagements. Media planning is where marketers determine what these “rights” are. Communication Essential While there are many forms of promotional activities, the most common and widely used promotions in retailing are Personal Selling, Advertising, Sales Promotions, Direct Marketing, Publicity/Public Relations and Event Activation. Each activity is designed to achieve a specific communication task based on the company’s objectives and the characteristics of the target market. Research & Data Collection While there are many types of promotional activities available to the advertisers, each has a limited impact if it’s not relevant to the customers that you are trying to communicate with The first step in this process is to identify your customers and their needs. This usually requires some form of research and data collection.