The Client School offers business development learning that’s focused on serving vs. conventionally selling clients during the business development process. The inspiration for this approach comes from input from thousands of clients on how they long to be treated in the business development process, but almost never are, by any provider. In short, they don’t like being sold. By adopting this learning and authentically using it to serve your prospects, you’ll be assessed as rare and your prospects will prefer you over others. Reaching an agreement to work with them will come more easily and sooner – and without “closing” them. New relationships will increase, and your revenue growth goals will be more likely met.