CLV Group exists as the next generation of CRM evolves into people-based marketing programs, partnerships and practices to ensure they equate to delivering improving Customer Lifetime Value. At the heart of this are our team, whose sole goal is to help drive and de-risk the required transformation. We help brands eliminate costly errors made when making technology decisions that do not align with delivering on CLV and insert people into the mix to fill gaps that exist between MarTech and AdTech.