Afera, The European Adhesive Tape Association, unites the decision-makers and creative minds of the European tape value chain in a total commitment to making the adhesive tape industry future-proof. As a non-profit organisation, Afera provides a medium for tape trade expertise in order to enhance the product, the business and the future of the adhesive tape market in Europe. An industry looking to the world of tomorrow. Companies along the European tape value chain face varied economic conditions and the new realities of a digitised global economy. Perspectives on the industry through 2025 remain positive however. There is a strong demand for new, more specialised tape applications and technologies to meet the challenges of the transitioning industry. Companies are spending a significant amount of time and training on their sales forces to search out new opportunities, and on their R&D capabilities to create and utilise lightweight materials and to down-gauge product specifications. Enabling your company to keep one step ahead The European tape industry, renowned for its standards of innovation, quality and service, remains an attractive business sector. Careful consideration of the types of activity and investment which will be most appropriate going forward, given rapidly changing global dynamics, is required. Afera meets this challenge by strategically selecting, organising and/or supporting special projects, initiatives, events and other resources for our members to plan and grow their businesses successfully. Afera is widely known and valued as the go-to community of the European tape industry for both industry and non-industry stakeholders. Stakeholders connect within the Afera community to address current and future key topics, which individual stakeholders cannot or prefer not to tackle themselves. Afera unites stakeholders along the value chain of the European tape industry, to ensure and increase the relevance of the tape industry.