The Fruit Juice Science Centre is a science information body funded by donations from a wide range of orange producers, juice manufacturers and packaging companies based in Europe and Brazil. Our mission is to provide evidence-based information to consumers, journalists and health professionals on the role of 100% fruit juice in diets and health. We will do this by: Commissioning and publishing high quality scientific research and working with a range of partners to deliver this; Working closely with academics, healthcare professionals and industry scientists to understand how fruit juice impacts on health and wellbeing; Clearly communicating the science on fruit juice in a balanced and transparent way.