Founded in 2011 to create a bridge between socially responsible corporations and social causes, we aim to: 1. Change the perception of CORPORATE SOCIAL RESPONSIBILITY from being an add-on, good-to-have function to a strategic, must-have imperative integrated with the vision of the organisation. 2. Establish a threshold of ethical compliance practices as a starting-point for socially responsible corporate behaviour. 3. Utilise the formidable resources of corporate sector - intent, funds, expertise and people - to create programs that address pressing social and developmental issues, in a manner that positively impacts the benefactor and its business. 4. Conceptualise and execute these programs strategically, effectively and in a measurable manner, with strict adherence to pre-agreed KPI's. 5. Infuse efficiency, impact and sustainability into social and developmental programs as well as partner organisations and NGO's responsible for their execution.