Scandinavian Tourist Board (STB) is a joint initiative and fully owned government agency by the national tourist boards of Denmark (VisitDenmark) and Norway (Innovation Norway) dedicated to promote tourism of Denmark and Norway in Asia-Pacific region with focus on main source markets including China, Hong Kong, Taiwan, Japan, South Korea and India. Our Mission - To attract visitations from Asia-Pacific region and to provide the Danish and Norwegian travel industry with the best possible market platform to showcase their services, products and experiences to potential tourists while at the same time optimizing the market demand through all parts of the tourism value chain. Our Values - Facilitator, Innovator, Strategist and Knowledgeable Facilitator Bridging tourism of Asia-Pacific with Denmark and Norway, helping our partners to realize the full potentials of the source markets. Whenever there is a market interest, we make sure the request is accommodated with products that are available and salable. Innovator New ideas including new business approaches and unconventional alliances are vital for staying ahead in our industry. Strategist Apply the right mix of knowledge and resources to produce extraordinary results. Knowledgeable By continuously generating new knowledge, we will maintain our competitive edge and provide our partners with the best services possible.