Elite PR was established by Mr. C.C. Koong in July of 1987, one of the years that witnessed the beginning of the open media era in Taiwan. Elte PR is the public relations pioneer in Taiwan, and has been an affiliate with The Elite Group, the largest public relations organization on the island, consisting of four major PR companies, which are Elite, Apex, K-Concepts, and Bravo. Elite PR offers multi-purpose public relation services aimed at required market segments such as high tech, consumer products, financial services, medicine and health, and even public policies . This multi-purpose service includes enterprise consulting, external communication and service, market and product identification, product promotion, as well as crisis management and consulting with regard to sales and marketing strategies. Awards and Achievements Top Ten PR Agency in Asia Pacific The internationally known publication PR WEEK, conducted a survey in 2003, selecting Elite PR as one of the top ten public relations firms in the Asia Pacific region. Top PR agency to work for as voted by graduating students In the last few years, Elite has consistently been chosen as the top PR agency to work for as voted by graduating students and interns. According to Brain Magazine¡¦s May 2002 issue, Elite PR is one of the top three agencies to work for as selected by graduating students.