As a leader in fine menswear fashion, Smart Apparel develops sportswear and dress shirts for iconic brands and select retailers. Our New York showroom and design center house a team of dedicated professionals who manage the design, sales, merchandising, and supply chain for global retail and wholesale apparel brands. Smart Apparel is the U.S. based sales, merchandising, and marketing division for Smart Shirts Ltd., a global leader in the design, manufacturing, and merchandising of premier dress shirts and sportswear, headquartered in Hong Kong. As a member of the Sunrise Group family of companies and its vertically integrated capabilities, Smart Apparel is able to seamlessly deliver superb quality from product design concept to finished product on the store selling floor. The Sunrise Group is one of the leading original design manufacturers in the world with operations, mills, and factories in 7 countries. Mission: To be the best in class marketer and manufacturer of apparel. To be distinguished by our quality, delivery, value, innovation and our ability to continually provide profitable sales to our customers.