Mapcite is a world leading, disruptive, software product and data company. We specialise in helping companies make use of location based data to make better decisions, gain new insights, create value and solve problems. The value differentiation of the Mapcite platform is the ease by which clients’ large spatial and other disparate data sets can be aggregated, then harmonised with open and other proprietary data to unlock hidden insights and present that in a visually compelling manner. The benefits to be gained therefrom are many and varied depending on the specific use case e.g. insurance risk, personalized marketing, mortgage assessment, emergency services resourcing, bushfire risk management, urban planning, etc. We like to focus on industries and solutions where our innovation can disrupt a market and change how it works. We can operate across multiple markets because “Location” is common across most markets: everything happens somewhere! Currently, most of our client work is in Banking, Payments and Insurance.