99 Proof Partners (“99 Proof”) is an investment firm that organizes and manages investments in the beverage-alcohol industry. We target established, early and growth stage businesses with excellent teams, attractive valuations, clear growth paths and large exit opportunities. Accompanying our investments is a services arm to fuel revenue growth for small- and medium-sized businesses in our vertical. We leverage our industry network, brand-building advisory background, and M&A experience for capital deployment, brand growth, entrepreneurial life-change, and exceptional returns for individuals and family offices that desire to invest in private deals for exceptional returns without the high fees and infrastructure costs often associated with traditional private equity funds.