Incorporated on September 10th 1998, the Brazilian Licensing Association (ABRAL) is a non-profit entity which brings together all business platforms in Brazil: licensors, agents, licensees, manufacturers, distributors and retailers among other sectors directly or indirectly involved with the brand licensing market, image or intellectual and artistic property trademark. ABRAL boards over the past years have aimed at promoting, defending and disseminating the development of licensing. On October 17th 2012, a new board of directors took over the management of the association. Aiming at the development of tools and content, the new president introduced a new management model with a view to disseminate licensing business in Brazil before the various segments of the domestic economy, therefore strengthening the domestic licensing market in the medium term.