Most companies tell stories about their products. Great companies make products about their story. Thread helps companies find their story and use it to create better products, inspired coworkers and more loyal customers. Thread specializes in narrative identity, narrative-based brand consulting, content marketing and copywriting. Over the years Thread has helped great companies like adidas, Dakine, Montrail, Giro, Jawbone, Keen, Umpqua Bank, Sun Valley, Tofurky and Sonos put their story to work.