Ogoori capture stories of marine litter and deliver them as a service that creates value to the end-user. Ogoori’s main functions are receiving the ownerless marine waste from beach cleaner partners, managing research and development, and the industrial process turning it to plastic granulate. This will be offered to the market in a subscription model named Material as a Service (MaaS), through what we call a Regenerative Circular Value Chain. Ogoori will offer traceable plastic raw materials collected from the ocean with a guarantee of origin through blockchain technology. Ogoori is a Norwegian ocean impact startup company founded by two Norwegian value drive furniture brands Vestre and Ope.