With a love for wildlife along an obsession for 360° videos, I, Chris James, set out in November of 2016 to utilize the empathy creating effects of up-close 360° experiences to sway individuals -- and the wider-public -- towards lasting conservation action. This brought me to talking, working, and building with over 170 people in the zoo and aquarium industry. Many of these clients came to True360 frustrated that their organizations weren't getting the credit they deserved for the incredibly long list of great resources provided to their communities. Some clients were overwhelmed with trying to consistently get great content of their amazing animals doing interesting things. And because of this, they felt their communications efforts fell short of getting visitors, members and donors to understand that animals too are living, breathing beings, with there own thoughts and emotions. We help these organizations tell engaging stories about their REAL animals. I greatly enjoying creating entertaining, educational, and inspirational VR content for the masses while simultaneously helping people fall back in love with wild places. https://www.true-360.com