We are Alpha & Beta, a different market research company, we focus on applying science based on psychology and human behavior combined with statistical methods to your innovation and product development projects, brand positioning and consumer research. What makes us different is that we don’t limit ourselves to investigating the "what?" and we deepen into the "why?" so we can obtain strategic information that serves as a tool to drive greater and faster commercial success for our clients. We complement this with a philosophy service focused on a better experience for our users through a very close relationship that allows us to find together a better way to the success of their projects. We operate throughout LATAM, our headquarters is located in Mexico City and within the country we have operating offices in Monterrey, Guadalajara and Mérida from where we cover the rest of the national territory. In Colombia we have an operational office in Bogotá from where we cover the most important cities. For the rest of the countries in the LATAM region, we have strategic alliances with field operating teams in each country that operate under the control and supervision of our teams from Mexico and / or Colombia.