New Zealand has more radio frequencies per capita than any other country in the world. However, over 81% of those frequencies are covered by just 23 branded networks (6 independents and 17 owned by NZME and MediaWorks). Having large national networks, composed of many smaller markets, gives advertisers the opportunity to target audiences both niche and national - but it can also make the process seem a little daunting. That’s where TRB comes in – we help advertisers navigate the New Zealand audio landscape.