Willoughby Operating Company (WOC), equipped by Automotion Parking Systems manages, owns and operates automated and conventional parking garages. WOC has been know throughout the industry for helping developers monetize their parking components through the implementation of innovative parking solutions, specifically through purchasing and installing automated parking technology and leaseback arrangements. Additionally, WOC has found opportunities repositioning conventional garage operations as well. With the creative massing capabilities and innovative technology, WOC has been able to increase car-count and minimize operating costs in order to maximize the value of its garages. Time and time again this has proved WOC to be the highest and best use of a parking component on any development project being built in an urban market. These factors among others have allowed WOC to invest, own and operate garages in Real Estate projects nationwide. Given the unique nature of the Real Estate and Automated parking combination, Willoughby Operating Company has been able to enter into many different investment and value add opportunities in the Real Estate Development industry. WOC differs from the typical parking operator being that WOC is a well-capitalized entity which has the ability to invest in the parking Real Estate itself. The aggressive approach is justified by WOC’s capability to create a unique asset by achieving maximum parking density within a given space. Given the strength of parking revenues in urban settings, WOC has found numerous opportunities to partner with developers to creating value for their projects through the purchase or lease of their parking condos.