Schultz Fruitridge Farms is a privately held full production 500 acre fruit farm operated by the Schultz family since 1951. They raise apples, cherries, peaches, grapes, asparagus, and sweet corn for both commercial production and direct market sales at a retail location in Mattawan, Michigan. The farm market, located directly on the farm, is open from April through October. Other farming operations occur year round. Founded in 1951 by Victor Schultz, the farm is now run by his son Bill Schultz and grandsons comprising three generations of farmers. The main focus is on growing quality fruits and vegetables and providing a quality farm experience for consumers.