VILDNIS is a London-based sustainable womenswear brand with a carefree, edgy vibe, on a mission to make ethical and eco-friendly fashion the norm. The brand was founded in 2017 by Danish-born Ulla Vitting Richards, whose 18 years of experience in the fashion industry exposed her to unethical supply chain and environmental practices that she wanted to set right, without compromising on style. All products in VILDNIS’ collections are ethically made in certified factories who pay their workers fair wages, and crafted from the eco-friendliest materials around such as organic cotton, Tencel, recycled polyester, recycled wool and organic linen. Kind fashion. Serious style.