Overview All entities of the Group are actively pursuing a strategy of transformation and core businesses are now being expanded to incorporate wider scopes in terms of product depth and industry coverage. This has been initiated to support respective business units as they pivot towards the role of end-to-end solutions providers offering unique bespoke (or turnkey) services. This is allowing the Group to disrupt industry with an innovative operating model. The long-term objective is to position each business unit as the unequivocal. Our History was established in 1964 and has grown to become one of the leading integrated workplace solutions providers in the Kingdom of Saudi Arabia. The Group is positioned in the market distinctively to provide multifaceted solutions to its clients from single platform. Our Vision To build a strong relationship of trust between our clients. To become the most valued & trusted business partner for all our clients and to be market leader in our industries. Our Mission The group mission is to enable partners to pivot towards Vision 2030. The Group mission is to provide diversified solutions ranging from IT and digital to healthcare and furniture. We will use our expertise and capabilities to support clients achieve their ambitions, create value through innovation, enrich local communities, and enable partners to pivot towards Vision 2030. Short-Term Objectives The Group Is Focusing to Maintain Growth Objectives by Taking Various Measures: - Capitalize on new opportunities in core markets to grow due to trends, digitalization, Vision 2030. - Introduce new offerings into various business units to achieve growth objectives. Long-Term Objectives In The Long Run, Objective Is to Pursue a Transformation Strategy to Grow the Core by Taking Below Initiatives: - Penetrate adjacent market segments. - Develop strategic and exclusive partnerships to enhance the future offerings.