crisp insights is a start-up. Start-ups are born to disrupt, we intend to disrupt the how and the who of the consumer insights industry: Partners and not employees - Our first disruption pertains to our organisational structure. We are disrupting how we identify, engage, gratify our key resource – the crisp squad. We don’t have employees, we have partners and partners -in-waiting. Democratizing access to the benefits of timely insights for Start-ups and MSMES - You don’t need a Marketing team to use our services. We are accessible, approachable and jargon-free. We understand that you require time and cost-effective research solutions Clear recommendations and not data – We are an advisory and our job is to give you a clear way forward. We do not hide behind phrases like “it depends”. De-linking Quick and Dirty - We realise that unless insights are delivered in a timely manner, marketing decisions do not benefit. At crisp insights we have harnessed the dual power of digitisation and automation to bring to you timely insights. And yes, quick does not have to be dirty.