Art Hoffman is not only the founder of IN-Link Marketing Group, but he also has over 24 years of experience running his own successful businesses. He is a natural with sales and marketing and has always been focused on client acquisition. Over the years, the platform for prospecting new clients has changed, but the technique has remained the same: identify your niche and reach out to as many qualified prospects in that niche as you can. This used to be known as cold-calling and now is more aptly referred to as cold-clicking. Art has used this method to develop a sophisticated and comprehensive marketing system utilizing LinkedIn that delivers a steady stream of qualified prospects, generating real returns for his clients’ practices.