Italian Fruit Worldwide Leadership was founded by Italian management after a digital immersion program with the 3is (Internet Ideas Incubators) of European Leadership in Germany. The objectives of this 2.0 community are the following: 1 To foster digital connectivity of the fruit market in Italy, Europe and worldwide 2 To be the catalyst for the worldwide leadership on the healthy benefits of fruit consumption 3 To be the linchpin for all the distributors, firms, retail outlets and business owners related to the fruit industry 4 To be the icon of management and leadership with the unique Italian style 5 In general, to provide a springboard for success to anybody who is associated with us