We help clients acquire relevant customers via three search marketing channels: organic search (SEO), paid search (PPC) and local search marketing. ORGANIC SEARCH We start by chatting with clients about their situation to identify if SEO is something that is needed. Once defined we proceed with a technical SEO audit and keyword research activities, which result in a set of specific and prioritized recommendations that the client can easily implement. We then monitor the implementation and track performance (change in traffic from organic search and search engine rankings). PAID SEARCH Upon a detailed first discussion we determine if this channel is something that's needed for the client to reach their goals. Paid search is not for everyone, so we make sure that we educate clients on key reasons for and against paid search activities. Once clear we build a Google Ads / Bing Ads account for the client and setup and structure pay-per-click campaigns to ensure client objectives are met. We then monitor the progress and manage the campaign to ensure each dollar is efficiently spent. LOCAL SEARCH Aka Local SEO is also not for all businesses. Businesses with a local service priorities are ideal candidates for this branch of our service. The initial discussion of pros and cons of this search marketing channel helps clients understand the specifics of Local SEO. Once determined we build a plan of action and start to execute by building online profile of the company through key accounts setup, citation clean-up and building and reviews management program implementation. Let us know if any of the above looks relevant to your business. We'll be happy to discuss ways your business can start generating quality leads from search marketing channels.