YSBnow (You’re So Beautiful Now) is a groundbreaking digital platform and community where girls will discover the celebrity content they love, the empowering messages they need, and the positive role models they yearn for. YSBnow was conceived and developed by a group of editors from leading teen publications, a global team of technologists with many years of experience building state-of-the-art big data and analytic systems, and an award winning television/film producer. Its cutting edge content management system and interactive digital media platform offers everything girls love, from quizzes to OMG moments to exclusive behind-the-scenes videos – all in real time, and more importantly, in a positive and wholesome way.