Media Framework was established in 1999 to focus on providing the advertising and marketing industry with analyses of each local market to assist them in gaining a better understanding of what makes each market unique and allowing them to make more informed decisions. Since then, Media Framework has developed two web-based platforms. The first is Snapshots Market Profiles which aggregates multiple sources of national and local market research for 210 DMA’s providing demographics, lifestyle, media, consumer, retail, and general market information including DMA and MSA coverage maps. The second is M.A.V.E.N which provides users with detailed media profiles linked to ownership and diversity. Agencies can point, click and drill down for answers that help media departments make timely, insightful decisions that save time and lead to a more intuitive workflow. M.A.V.E.N. can also manage vendor files of media outlets purchased by clients and is alerted when new vendor files are created so they can be researched, categorized, and then tracked, keeping planners and buyers abreast of what’s new and report for media ownership and supplier diversity programs.