Modern branding has undergone a transition from "commercials" to "content." Brands now realize they must try to entertain instead of sell, captivate instead of advertise. It is for this reason that our collective of filmmakers, writers and strategists has formed to push the envelope on branded storytelling as far as they will let us. We believe in shows, not ads. Films, not "pre-rolls." We believe brands should more than sell a product. They should discover the human factor in their company and use it to establish a true connection with the people they are trying to reach.