We create designs that are used by thousands of people every day, usually without them knowing it. It may be their phone bill or an application form, a policy booklet, or the instructions for taking a medicine. The difference is we design them so they actually work. Yes, our designs are clean and elegant, and often beautiful – but they are always driven by what the end user needs to do with them. And by focusing on their customers we actually reap massive benefits for the companies who employ us. We helped to pioneer information design in Australia. It’s a process that goes beyond simple graphic design to focus on research, designing and testing prototypes and refining them before they’re implemented. At the heart of it is talking to real people, and watching them solve problems. This is where you learn what works and what doesn’t. It’s a different approach, but it results in much better communication.