Essential Expertise helps executive teams build organizational confidence and competence to transform data and insight into customer-led strategies and initiatives that accelerate profitable growth. Our methodology aligns business objectives with customer expectations, creating value by exposing and addressing the hidden assumptions, biases, and process issues that reduce customer satisfaction and damage customer experience. Notable engagements include the co-founding of a social impact incubator and technology studio, leading the Advisory Board for a disruptive chemical coating technologies developer, and transforming the business model, strategy and marketing for a prescriptive business performance analytics firm.